Chevrolet, often informally referred to as Chevy and officially known as the Chevrolet Motor Division of General Motors Company, represents an American automotive division under the General Motors (GM) umbrella. The company's origins trace back to 1911 when Louis Chevrolet, Arthur Chevrolet, and the founder of General Motors, William C. Durant, established it as the Chevrolet Motor Car Company. Durant utilized the Chevrolet Motor Car Company as a strategic tool to gain a controlling interest in General Motors, culminating in a reverse merger in 1918.
By 1919, Alfred Sloan made a significant decision, positioning the Chevrolet brand as the flagship volume leader within the General Motors family. This strategic move allowed Chevrolet to offer mainstream vehicles, positioning it to compete directly with Henry Ford's Model T starting in 1919. By 1929, Chevrolet had outpaced Ford, becoming the top-selling car brand in the United States with their popular model, the Chevrolet International.
The following luxury car brands are directly asscociated with or owned by the same company as the Chevrolet brand.
The first Corvette was introduced in 1953 and was named after a small warship of the same name. Brand owner, General Motors Company announced in 2013 that it was withdrawing Chevrolet from europe except for the Camaro and Corvette in 2016.
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